Audience: Marketing and product development team for a smartphone manufacturing company
The goal of this multi-week project was to analyze survey data, apply appropriate evaluation models to it, and make recommendations based on the information gleaned from the analyses. We began with the survey results and analyzed whether descriptive statistics, regression models, and multivariate regression should be applied to the data. We then performed an exploratory data analysis, looking for trends and patterns to determine key takeaways and insights. Finally, we presented our data using data visualization tools and a narrative that gave stakeholders a clear understanding of what the data could tell them and what aspects need further research.